![More than winemaking machines](/sites/default/files/styles/az3_noticia_grande_smartphone/public/2021-04/blog.jpg?itok=KzbK2HzU)
More than winemaking machines
The winemaker is the artist who observes the vineyard, interprets it and imagines the wine that could be produced from this plot.
![NEW CHALLENGES FOR AZ3: Shift towards the vineyard](/sites/default/files/styles/az3_noticia_grande_smartphone/public/2021-02/tierra-2.jpg?itok=rrPiP0-M)
Our challenge at AZ3: Shift towards the vineyard
As wine is a living element that is constantly evolving, the winemakimng sector needs to continuously improve. Changes required by agents as diverse as markets, consumers, legal frameworks, nature or the producers' own self-demand require us to update and continually improve.
![NEW CHALLENGES FOR AZ3: Shift towards the vineyard](/sites/default/files/styles/az3_noticia_grande_smartphone/public/2021-02/tierra-2.jpg?itok=rrPiP0-M)
Our challenge at AZ3: Shift towards the vineyard
As wine is a living element that is constantly evolving, the winemakimng sector needs to continuously improve. Changes required by agents as diverse as markets, consumers, legal frameworks, nature or the producers' own self-demand require us to update and continually improve.
![NEW CHALLENGES FOR AZ3: Shift towards the vineyard](/sites/default/files/styles/az3_noticia_grande_smartphone/public/2021-02/tierra-2.jpg?itok=rrPiP0-M)
Our challenge at AZ3: Shift towards the vineyard
As wine is a living element that is constantly evolving, the winemakimng sector needs to continuously improve. Changes required by agents as diverse as markets, consumers, legal frameworks, nature or the producers' own self-demand require us to update and continually improve.
![The digital era in enology, how can we connect?](/sites/default/files/styles/az3_noticia_grande_smartphone/public/2021-02/robots2.jpg?itok=LfeGPeFM)
The digital era in enology, how can we connect?
The new generations were born in the digital age and the not-so-new ones are immersing themselves in it in leaps and bounds.