The age of the winemaker

Time to express the objectives and dreams hat you have devised during a year of reflections and planning, rethinking each wine. Rethinking and redesigning the profile, the vineyard, the strategy and the logistics to make it.

Time for frantic action, you receive hundreds of inputs to manage: grapes, musts, weather, wines, farmers, staff, suppliers, etc., everything falls on you. The "loneliness of the winemaker" is with you but gives you lucidity, you think quickly, make decisions and execute your "wine" plan, ingeniously avoiding the most varied adversities.

We are in contact with hundreds of you, we know you in all your diversity, we share your concerns, needs and passion for wine. For this reason we want to convey our recognition and knowing at this time.

It is very gratifying to see how the winemaker has managed to reinvent themselves over time and survive the new realities. Reinventing themselves because they have been able to go from conducting processes in the 60s, to ensuring the profile and quality in the 90s, to the current role of creator and designer of each wine, and the strategy to make it. Surviving because they have managed to integrate many administrative, bureaucratic, commercial burdens, etc., without giving up their passion for wine.

A sculpture is not born from a block of marble, it is born from the artist's interpretation of that block or from the selection of materials that they use to express their idea. In the same way, wine is not born from the vineyard, but from the interpretation that each winemaker makes of that vineyard or from the selection of vines they use to create their idea of “wine”.

We vindicate the figure of the WINEMAKER as that artist who offers society their personal value expressed in a product for enjoyment, sociali and pleasure, in a culture, in a renewed tradition.

Winemakers of the World, we wish you a happy harvest and the best successes for this campaign.